IRIS SMEDS SELL-OUT is a performance project that deals with questions of the true value of art and the idea of the artist as an art piece. The performances consist of auctions, where the auctioneer Lily von Wallenstein offers the art of Iris Smeds to the highest bidder. The auctions started out on a small scale in Iris Smeds’ studio during 2009, with the idea that the events was the true art piece, while the art that was sold functioned as props. The end result for the project is a book called SOCIAL COMMERCIALISM (published by Bokbål Förlag). The catalogue will contain a compilation of the aucations, and a market analysis for Iris Smeds' artistry.

Press release: Iris Smeds is a young and promising artist who lives and works in Stockholm. Iris Smeds has after meticulous considaration decided to auction out her self-produced art. This gives an unique opportunity to obtain work which according to calculations will have tenfolded in worth within five years. Iris Smeds gives the friends of Iris Smeds an exclusive offer to invest in their own and other's future. Guests are asked to dress in distinct colours so it will be easier for the auctioneer to identify you during a possible bidding. The proceeds will in full go to Iris Smeds.